Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book recalled due to choking hazard

Issue

The fly’s wings on the last page of the book may in some instances detach from the book when pulled, posing a potential choking hazard. Removing the wings from the book permanently eliminates the potential hazard from the book. As of September 9, 2026, the company has received no reports of incident or injury in Canada.

What you should do

• Consumers should immediately stop using the recall product, pull the wings off the last page of the book, cut each wing into four pieces, and take a photograph of the 16 pieces on or next to the last page of the book before disposing of the pieces in a trash bin that is inaccessible to children. Consumers should contact Make Believe Ideas and submit the photograph confirming destruction for a refund.
• For more information, consumers can contact Make Believe Ideas by telephone at 1-888-919-3919, 5 a.m. – 12 p.m. ET, Monday to Friday, by email at ispy@makebelieveideas.com or visit the company website.
• Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.
• Health Canada would like to remind consumers to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.
• This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.